Rotterdam in development

33 R O T T E R D A M I N O N T W I K K E L I N G | 2 0 1 8 AS FAR AS STEBRU IS CONCERNED, LARGE INNER-CITY PROJECTS, PREFERABLY IN TRICKY LOCATIONS, OFFER THE MOST INTERESTING CHALLENGES BECAUSE THE PROFESSIONALS CAN GIVE FREE REIN TO ALL THEIR CREATIVITY AND EXPERTISE. THE BRIGHT PROJECT IS AN EXAMPLE OF THIS IN ROTTERDAM: “IN A PLACE WITH ONLY ENOUGH ROOM FOR A FAST FOOD STALL, STEBRU IS BUILDING A COMPLEX OF 612 HOMES FOR YOUNG PROFESSIONALS AND STUDENTS,” WAS THE CORE MESSAGE OF ONE OF THE PUBLICATIONS ABOUT THIS EXTRAORDINARY PROJECT ON BLAAK, BETWEEN THE WILLEM DE KOONING ACADEMY AND THE EXTENDED ‘WILLEMSBRIDGE’. FOR MANY BUSINESSES, BUILDING ON A POSTAGE STAMP-SIZED LOCATION MIGHT BE A HORRIFYING PROSPECT; THE PEOPLE AT STEBRU SEE IT AS AN AMAZING OPPORTUNITY TO SHOW WHAT THE COMPANY CAN DO.